A Personal Home in VasastanAt Home with Ida BergfeldtWhere Design Favourites, Vintage Finds and Cherished Memories Come Together

Ida Bergfeldt

Ida Bergfeldt is an entrepreneur and the founder of ID Agency, one of Sweden's leading agencies specialising in influencer marketing and digital communications, representing some of the country's biggest creators and brands. Yet behind the fast-paced, creative lifestyle, her home in Vasastan is where she truly unwinds. Her personal apartment is filled with colour, design, vintage finds and treasured memories, with family and friends always made to feel at home. Classic shapes are paired with playful touches, carefully chosen design favourites sit alongside inherited pieces, and clever everyday solutions blend seamlessly into a space where family, friends and life itself take centre stage.